News and Background Information on the Conference

Reaching Employees and Customers Efficiently

Learning from the experts and sharing real-world experience: this is what will happen at the Industry Round Tables at ONLINE EDUCA BERLIN 2008. Several high-level executives will meet to show, compare and discuss business practises carried out by means of e-learning.

Biotechnology

In the interactive Industry Round Table sessions, participants will benefit from a stimulating atmosphere that leaves enough space for working on specific questions. Genentech, the leading biotechnology company in the US, will offer an example of a blended-learning system designed and implemented to use a variety of instructional strategies that impart new skills and knowledge to 1200 field sales representatives. Harry Wittenberg from Apple, who is responsible for the project, will present tools such as synchronous virtual classrooms, podcasting, online testing and an informal learning "club." Participants will be able to explore how the presented methodologies fit into their current situations.

E-Learning in the Medical and Pharmaceutical Sectors: Friday, December 5th, 14:30 – 16:00

Banking

The Polish Bre Bank presents a rather different approach. Being the biggest corporate bank in Poland, the firm latterly offers e-learning possibilities for its customers, following the maxim “better-educated clients are better clients“. The Bizzsupport project is a cooperative effort among several marketing and Web companies working together with the bank. Here, e-learning appears as a distinct customer-relationship management tool for improving customer retention. Project Manager Dr. Piotr Rypson: “We think that this project is quite unique and opens a new perspective for the use of digital learning and communication for the corporate – but perhaps also for the public sector.”

E-Learning in the Corporate World: Friday, December 5th, 11:45 – 13:00

Health

From Italy’s Local Health Service Department, Dr. Mario Po will present an integrated remote-learning training system for physicians and nurses using devices such as mobile phones, the iPod, internet, digital television, PC and Pocket PC. The course also supplies guidelines and operative procedures.

E-Learning in the Medical and Pharmaceutical Sectors: Friday, December 5th, 14:30 – 16:00

September 10, 2008

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