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Communication campaigns for EUIPO completed

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Throughout 2016, ICWE designed and implemented the PR for several campaigns by the European Union Intellectual Property Office (EUIPO). The campaigns have now been successfully completed. EUIPO’s campaigns included a study on counterfeit medicines and their economic consequences, as well as a study on the impact of intellectual property rights on the EU economy, conducted in cooperation with the European Patent Office (EPO). A special highlight was the December Christmas campaign that summarised the results of nine studies on the economic impact of trademark counterfeiting in a range of sectors. ICWE supported the launch of the two studies with national…

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